Making the Most of Social Media: Tips for Authors and #DDWSU Students

Darker PagesThis week, I’m doing presentations for the Digital Done Wright social media class at my alma mater, Wright State University. I’ll be discussing how I use social media to connect with my readers.

Notice that I didn’t say, how I use social media to sell books. Sure, sales are generated via social media connections. Absolutely. But you shouldn’t think of social media as your personal billboard. It’s where you engage your readers and fellow writers, not where you sell to them. Which brings me to my first point . . .

It’s not wrong to promote yourself or your work via Twitter. I do it regularly, but it’s all about the ratio. For every one tweet about how the ebook of That Risen Snow: A Scary Tale of Snow White & Zombies is currently on sale for free on Amazon, you can bet I send several dozen more non-promotional tweets about an array of other topics. People don’t want to be marketed to. They want to be entertained and/or informed. So, entertain and inform your followers. Earn the right to advertise to them.

For the love of all that’s good and proper in this world, don’t send automated messages to new followers asking them to buy your book, follow you on Facebook, read your blog, or juggle flaming poodles. These messages always come off to me as desperate and tacky. It’s like meeting someone at a bar, getting their phone number, and minutes later texting them to ask for money. Don’t be that person. Which brings me to my next point . . .

As Joss Whedon said, “Remember to always be yourself. Unless you suck.” Sure, in some ways, your social media personality is going to be a deliberate construct suitable for public consumption. Like, I’m not going to tweet about that strange fungus growing on my back or all those felonies I committed in my teens. Like any social situation, you’re going to put forward your best you. This means you will:

  • Be generous, especially with other authors;
  • Respond to folks who ask you questions;
  • Ignore people who try to bait you into pointless arguments; and
  • Ask for feedback or opinions. It’s a conversation, not a soliloquy.

However, one of the great things about social media is that it’s very fluid. You’re not set in stone. Which brings me to my next point . . .

No one is really going to remember what/how you tweeted a year ago. So, if you do something on social media but find it’s not working for you, change things up. Don’t be afraid to try new things. When I first started my website, I blogged about DIY parenting activities that I did with my daughter. I blogged about that for several months and probably generated enough posts to fill a book. Eventually, I switched to blogging about writing instead, as that fit better with my online platform. Sure, I hope that the same people who are looking for fun things to do with their kids are the same people that want to read dark fantasies about maniac zombies biting dwarfs, but I suspect these two audiences vary widely.

Conversely, I used to tweet a lot of writing tips. Those tweets earned plenty of favorites, but I eventually moved away from doing those tweets. Finding new material each week got cumbersome, and I just wasn’t feeling it.  Now I tweet more about stuff that I find intriguing or amusing, and leave the writing stuff to my blog. Which brings me to my next point . . .

Don’t post stuff that YOU don’t care about. Think about what interests, fascinates, and/or pleases you, and post/tweet about it. Find sites that post news items you appreciate, follow them, and share their content (notice I said share, not steal). One of my favorites right now is, a site that posts all kinds of horror-related news. I probably share one of their news stories on a daily basis, which fits nicely with my genre of writing. But I also have a humorous streak to my writing, so I tend to post a lot of random comic strips from The Oatmeal. Of course, you can post to your heart’s content, but it does you no good if no one’s reading. Which brings me to my next point . . .

The easiest way to get new followers on Twitter is to find someone who is like you but already has oodles of followers. Maybe it’s Stephen King. Maybe it’s J.K. Rowling. See who is following this person, and then start following those followers. If you’ve got some decent content out there, odds are that a lot of these folks will follow you back. Simple as that. Of course, this can be a very time-consuming process. Which brings me to my next point . . .

There are a whole slew of awesome tools available to allow you to make the most of your social media time. Here are a few of my faves:

  • Tweepi – Shows you who you’re following who isn’t following you back, and lets your unfollow them very quickly. Also lets you find and follow the followers of other Twitter users.
  • Hootsuite – Allows you to schedule posts and tweets ahead of time. I used to schedule tweets throughout the day, but I’ve scaled it back a bit. Now, I just schedule one post first thing each morning (because I should be writing then, not screwing around on social media).
  • IFTTT – Stands for IF-This-Then-That. This site has all sorts of cool solutions (or recipes) allowing you to combine content across multiple platforms. I use one that automatically posts Instragram pics in Twitter as a picture, not as a less appealing link (which is what you get when you post to Twitter normally via Instagram).

The point here is that, if you’re frustrated by how long something takes to do on social media, odds are that someone else has figured out a way to do it faster and/or easier. So, do a quick Google search for whatever’s slowing you down, and you’ll probably find a solution. And finally, because I can’t think of a decent segue . . .

Social media is a wonderful way to promote yourself or your work, but you need to have an official online home base that you own. Social media venues come and go. You don’t want to rely on Facebook or Twitter for your online presence. They can change their algorithms, bury your posts, or lock your account as they see fit. Use social media to gather fans and followers, but point them ultimately toward your own website that belongs solely to you.

Does Bruce Wayne change into his Batman outfit on a random Gotham rooftop? No, he does it in the Batcave. Does he research criminals in the local Gotham library? No, he does it in the Batcave. Does he pee in dark alleys? No, he pees in the Batcave (or maybe in some strategically located Bat-potties scattered around the city). Sure, everyone sees him lurking on rooftops and patrolling crime scenes, but his real headquarters is the Batcave. Why? Because he owns it.

Likewise, if you own your own website, then–like Batman–you own your online destiny. And really, isn’t being like Batman the whole point of social media?

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It’s In the Cards: An Author’s Workout

Darker PagesI figured I’d do something a little different this week and share one of my favorite workouts. But wait, you say, what does exercising have to do with writing?

Short answer: Not a whole lot, but it’s what I feel like writing about, so here you go.

Long answer: The mind and body are connected, so much so that it’s hard to say where one stops and the other starts. A healthier body makes for a healthier mind, which makes for a better writer.

Disclaimer: I’m not a doctor. I’m not a physical trainer. Know as you read this that you’re getting an advice from nothing more than an enthusiastic amateur. As always, before starting a new workout regimen, talk to someone who at least claims to be an expert.

I’m a firm believer that writing offers many health benefits for our emotional and mental health, but less so for our physical health. The act of writing can make our joints arthritic, our posture crappy, and our bodies flabby. So, devoting a bit of time each day to exercise can help counteract these ill effects. Sometimes, a brisk walk is just the thing when I’m stuck on a plot point. Other times, it just feels good to have a kick-ass workout.

And that’s what I want to write about today: a workout that’s perfect for writers and can be adjusted to be as hard or as easy as you wish. All you really need is a deck of playing cards. In its simplest form, the workout would go something like this:

  1. Shuffle the deck.
  2. Deal yourself a card.
  3. If it’s black, do pushups. If it’s red, do body weight squats.
  4. To determine the number of reps, go by the number value of the card. If it’s a face card, do ten reps.
  5. Deal out the cards until you do the whole deck.

Work at it until you can get through the entire deck. That’s 170 pushups and 170 body weight squats. Depending on your level of fitness, this may be relatively easy or unbelievably hard. Once you can get through the whole deck, start timing yourself and work to improve your time. Or consider doing The 600 workout variation described below.

So why do I recommend this workout for writers?

It’s flexible.

You can do it anywhere, even hotel rooms. You just need a little bit of floor space.

It’s minimalist.

You only need a deck of cards and maybe a single dumbbell, depending what exercises you use.

It’s efficient.

It gives you a great cardio workout as well as a great muscle workout.

It tells a story.

Because of the randomness of the cards, every one of these workouts produces a different narrative. The face cards (and jokers in the variant workout below) quickly become antagonists lurking inside your deck. The lower numbered cards become allies. And you become the star of your very own story.

Not for you? Maybe try one of these ideas for variations:


You can make the workout more complicated by having different exercises for the four suits. An example could be: Pushups for Clubs, Burpees for Spades, Squats for Diamonds, and Crunches for Hearts.


If you want more cardio, you could mix in some jumping jacks or mountain climbers, or throw in some shadow boxing or kickboxing.

Bonus: The 600

For the past year or so, I’ve been doing a slightly different version of the playing card workout. For mine, I include the jokers, so that I have a total of 54 cards. I also group every three cards into a super-set of dumbbell swings immediately followed by a set of pushups. Here’s how it works:

  1. Shuffle the deck of 54 cards and start your stopwatch.
  2. Deal yourself three cards to determine the reps for your super-set.
  3. Add up the total value of all red cards dealt, and do that many dumbbell swings with a moderate weight. Remember, number cards are face value. Face cards are worth 10.
  4. Add up the total value of all black cards dealt, and do that many pushups.
  5. For any jokers, do an added 15 reps of BOTH dumbbell swings and pushups.

Example 1: If you deal yourself a joker, a 7 of hearts, and a jack of spades, you’d do 22 dumbbell swings (15+7) and 25 pushups (15 + 10).

Example 2: If you deal yourself an ace of hearts, a 6 of diamonds, and a 9 of spades, you’d do 7 dumbbell swings (1+6) and 9 pushups.

  1. In between every 9 cards dealt (in other words, in between every 3 super sets), I do a set of 40 reverse crunches.

So, to recap, it’d look something like this:

3 Card Superset
3 Card Superset
3 Card Superset
40 Reverse Crunches
3 Card Superset
3 Card Superset
3 Card Superset
40 Reverse Crunches
3 Card Superset
3 Card Superset
3 Card Superset
40 Reverse Crunches
3 Card Superset
3 Card Superset
3 Card Superset
40 Reverse Crunches
3 Card Superset
3 Card Superset
3 Card Superset
40 Reverse Crunches
3 Card Superset
3 Card Superset
3 Card Superset

When you reach the end of the deck, that’s a whopping 600 reps comprised of 200 pushps, 200 dumbbell swings, and 200 reverse crunches. Time yourself and try to finish the deck in 16 minutes. Once you can do all that in 16 minutes, try increasing the weight of your dumbbell by five pounds the next time you do it.

I won’t lie. This is a brutal workout. By the end of it, I’m ready to collapse. But I love the all-out full-on madness of it. I hope you do, too.

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